We have made substantial long-term investments in Europe with the aim of designing and manufacturing vehicles that meet the needs of European customers.
Guided by a clear vision of a sustainable future, we have developed a wide range of vehicles powered by advanced petrol, clean diesel and hybrid engines.
Towards a prosperous society
Ever since the founding of Toyota, we have aimed to contribute to the creation of a prosperous society. We want to grow as a company together with our stakeholders, including customers, employees, shareholders, business partners and society at large. To realise this ambition, we conduct our business operations with the utmost honesty and integrity.
Commitment to the environment - aim: zero emissions
Minimising environmental impact throughout the vehicle's lifecycle has always been a top priority. Thanks to our extensive Research & Development efforts, we have taken a leading role in developing and marketing new technologies and designs that limit the environmental burden of our cars. These efforts have become a hallmark of our business philosophy for the 21st century, an approach which is based on a vision of sustainable mobility.
Customer first
Our goal is to turn customer satisfaction into Complete Customer Satisfaction. This means delivering beyond expectations to ensure that owners feel positive about their Toyota vehicle at every stage of the customer experience.
Our ongoing drive for excellence ensures that customers can experience our highest standards of quality, safety, performance and driving pleasure.